Saskatoon HOME Ad Competition

20 Mar

This ad is actually part of two and a campaign that we had to do a full breakdown and analysis. However, the file I have of the second billboard has something wrong with it. If I can fix it I will edit this and put it up. However, it is quite similar to the one that I will be showing.

This was created as a group project for my Integrated Marketing Communications class. Five groups of 6 people competed for one single client to pick their idea as the winner. This idea won our group the creative portion of the contest and class project. We had to create our own brief – as well come up the creative. In comparing the other magazines in the area, Saskatoon HOME focused more on the design aspect of a home magazine – hence, why we came up with the following idea.

Saskatoon HOME

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